living in the ‘Land of Smiles’

Chiang Mai, Thailand

(1 of 2) Chiang Mai – Rehab: the next chapter of celebrity endorsement

Via: The Age

Once upon a time stars grappling with drug addiction were sent to a  “facility” to recover from “exhaustion”, now rehab centres welcome and publicise  a celebrity check-in.

Earlier this week former Libertines lead singer Pete Doherty cancelled a  number of summer festival appearances in the UK via a note on his website informing fans he was retreating to Thailand’s Cabin Chiang Mai rehab centre to kick his heroin and crack cocaine habits once  and for all.

The same letter was also delivered to journalists via a press release which  further outlined the therapeutic treatments the problem plagued star will  undertake.

Doherty’s admission is both a coup and a challenge for the treatment centre  which has been operating since 2009 and claims its addiction recovery rate is  amongst the highest in the world.

Could yoga, elephant trekking and workshops in mindfulness and mind mapping  clean up the most notorious drug abuser of recent times?

Doherty, who was once engaged to Kate Moss and was a close friend of Amy Winehouse, has struggled with alcohol and drug problems which have seen him  paraded through courtrooms, splashed across the tabloids and locked in prison cells since 2004.

The Cabin’s aftercare provider Cameron Brown said facility’s  28-day, $12,000 program ($429 per day) will be honing in on Doherty.

Read more,HERE:

http://www.theage.com.au/lifestyle/celebrity/rehab-the-next-chapter-of-celebrity-endorsement-20120629-215ua.html#ixzz1zLSwyM17

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July 1, 2012 - Posted by | Uncategorized | , , , , , , ,

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